Directing and producing creative for the data and ai company
Overview
At Databricks, I worked as creative director, producer, and production project manager - leading the creative vision and overseeing production end to end. My role spanned directing the creative, producing the work, and managing the production process across teams and timelines to deliver polished, on-brand output.
Translating a complex data and ai platform into clear, compelling creative
Databricks operates at the technical frontier of data and ai, which makes the creative challenge one of clarity and resonance: turning dense, technical capability into stories that land with both technical and non-technical audiences without losing accuracy or polish.
Grounding the creative in audience and brand
Placeholder insight - audience, brand, and reference research that shaped the creative direction will be added here.
Placeholder insight - production constraints, timelines, and team coordination notes that informed how the work was produced.
Directing, producing, and managing the production
Creative direction
Placeholder - setting the creative vision and visual direction, and guiding the work so every piece stayed on-brand and on-message.
Production
Placeholder - producing the work end to end, from pre-production through delivery, across video and motion.
Production project management
Placeholder - managing the production process across teams, timelines, and stakeholders to keep everything aligned and shipping on schedule.
Key Takeaways
Placeholder learning
This case study is a work in progress - full learnings, takeaways, and impact will be documented here as the work evolves.
Placeholder learning
Detailed write-ups across creative direction, production, and project management at Databricks will be added incrementally.